Emma Boyle, Marketing Manager, APPE Packaging
Experienced marketing managers are expensive. But at some point, every business needs expert help with all kinds of marketing activity.
Borrowing a marketing manager means that your marketing budget is used wisely, without you having to hire an extra staff member.
Having a website designed and launched is expensive. So your website needs to communicate exactly what your target audience wants to hear. And you need search engine optimisation techniques to make sure your site can actually be found online.
A website perfection workshop gets the most from your web design budget by getting everything right from the start.
All businesses need a brand. It gives your customers a reason to buy from you and - crucially - prevents you having to compete on price.
A brand strategy workshop gets you completely set up with the structure and the tools you need to create a winning brand. It's a practical way to boost your sales and - importantly - your profits.
Sometimes the only way you can be found online is by using Google Ads. But Google advertising is time-consuming to set up and full of pitfalls.
Let me take the guesswork out of your advertising activity by setting up your campaigns from start to finish. I can also manage them for you on an on-going basis.
Certain projects can be critical to the success of a company. It may be a new product, a new website, a new brand name, the launch of a new advertising campaign or exhibiting at a conference.
At that point, you might need a reliable, experienced pair of hands to tackle the marketing side of your innovation. That's where I come in!
Content marketing is increasingly popular. It replaces traditional, unloved sales techniques, such as cold calling, with website content that attracts and compels new customers.
The thing is, it actually works. It can’t replace sales techniques completely, but content marketing attracts website traffic, grows email newsletter lists and generates new leads. I can create a new piece of content for you or build an entire funnel.
Andy Davis, Marketing Manager, Georgia Pacific