Build a brand that stops you discounting.
Build a compelling brand
Define what you stand for, how you look and sound, and how that shows up in your sales and marketing. Get buyers to choose you without racing your competitors to the bottom.
What you get
A real competitive edge
A clear brand positioning will separate you from your competitors and make you the clear choice - even if you do charge more. We’ll dive deep to create a brand that elevates you above your competitors, gives you leeway with pricing and appeals to your target market.
Help that suits you
Together, we can create a brand for your existing product or service, for new ones or even for your whole company.
Clarity and consistency
Your shiny new brand toolkit will make sure that your company’s brand and personaility shines through in everything that you do.
Practical outputs
You’ll get an engaging summary of your new brand to share with your team, plus up to three briefs for professionals (such as a logo designer). And your new brand toolkit will put colours, fonts and tone-of-voice right at your fingertips.
Choose the option that works for you
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Plan
Half-day workshop to evaluate your target audience, learn from your competitors and create your new brand.
Brand summary to encapsulate your brand’s values.
Toolkit of recommended colours, fonts and tone-of-voice.
Up to three brand briefs to share with logo designers, website designers etc.
Handover and Q&A.
Typical result: a compelling brand that appeals to your target audience AND beats your competitors.
£850 + VAT.
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Coach
First we do the Plan stage.
Then I will meet online with your designated staff member who will be changing existing sales and marketing materials or working with agencies, whenever they need additional help or someone to bounce ideas off.
Outcome: momentum and clarity.
£80 + VAT per session. Sessions can last up to one hour..
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Deliver
First we do the Plan stage.
Then I work with the required external agencies to implement the new brand on your sales or marketing materials, your website, or anything else that needs a tweak, making sure that your new branding is consistent across the organisation.
Every month we will agree on the rebranding activity that you want to prioritise, whether that’s creating new packaging or refreshing the website.
Cancel any time and keep all the work done so far.
Outcome: consistent output tied to targets.
From £1,500 + VAT per month. Rolling month-to-month, cancel any time. Excludes third party costs.