From “content” to “pipeline”.
Content that fills your sales pipeline
Get a 12-month calendar that answers buyer questions, ranks for buyer intent and feeds emails and socials with consistent quality. Why? Because the right content builds trust, boosts your brand, gets your website noticed - and ultimately grows your sales.
But we all know how hard it can be to think of what to do, find the time to do it, and actually get round to doing it. That’s where I come in!
What you get
A robust planning session to drive success
I will run a half-day workshop with you and your team where we will:
Clarify what you want to achieve (brand awareness, lead generation, sales, customer loyalty) and agree how we can use content marketing to support those goals.
Identify your target audience, what resonates with them and where they consume content.
Review any existing content to understand what’s working, what’s missing and opportunities to improve.
Establish the main content themes that align with your audience’s interests, and brainstorm initial content ideas.
A great - and achievable - content plan
I will use the output from the workshop to create a 12 month content plan that can be implemented by your team. The plan will include a content calendar, suggested topics and the most appropriate channels.
A real-life example
Increasing website traffic x 10 for ETL
The challenge
Technology company ETL needed more leads in its sales pipeline. Traffic to the website was relatively low, and didn’t convert into leads. The company tried lead generation tactics such as sponsoring technology conferences and using a telemarketing company, but without success.
“Jane’s work has been excellent and she has improved the marketing activities of ETL considerably.””
The solution
A Deliver plan turned out to be a far more cost-effective solution. I created a series of technology guides that answered customers’ questions and built ETL’s position as a trusted expert. Researching the right topics increased the company’s visiblity in Google. As a result, traffic to the company’s website grew tenfold, providing leads from organisations ranging from Volkswagen to Kuwait Oil to the United Nations.
And the best bit? Because website visitors had to enter their email to get the guides, we were able to add them to a new series of automated emails. As a result, the company’s email newsletter list grew to over 7,000 contacts, an enormous list size for an SME.
Choose the option that works for you
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Plan
Half-day workshop + full content plan.
Handover and Q&A.
Typical result: a solid, do-able 12-month plan that will build your crediblity and drive your sales.
£1,450 + VAT.
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Coach
First we do the Plan stage.
Then we have as many coaching calls as you need to help you work through the plan.
Outcome: advice to help you and motivation to keep you going.
£90 + VAT per call. Schedule whenever you need them. Calls last up to an hour.
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Deliver
First we do the Plan stage.
Then I take full ownership of implementing the content plan for you. This includes everything from creating content to optimising it for Google.
Monthly reporting will keep everything on track.
Outcome: an exciting plan to get your business looking fabulous, all done for you.
£1,450 + VAT per month. Cancel any time. This doesn’t include any third party fees.